You do it by writing job posts like this:
This is the actual job description for a position within Naval Ravikant's new company, Apex. Naval is generally worshiped in the blockchain community and because Graphite is tangentially connected to said community, you would be forgiven for thinking that I would also worship his wisdom. You would be wrong, though.
Naval may very well be a great person. I don't know him, have never met him. But worshiping tech leaders leads to poor decision-making skills. It leads to blinders. And that's all true even without this job posting ever making it out into the light of day.
The job posting is the type of description that overconfident, straight white men respond positively to. I am a straight white man with what I hope to be a sensible amount of confidence. So, naturally (or what I think should be the natural reaction), this post made me cringe. In an industry so desperately in need of diversity, this job post will surely keep many people of color and many women from ever applying. And that's only half the problem.
See, in and of itself, it's probably OK if Naval's new company doesn't attract diverse applicants. However, Naval, being the much-followed tech leader he is, sets standards. Standards that result in others saying things like this:
At Graphite, I hope to be hiring a team soon, and as I do, I can assure you I will not be looking for people who "die inside" when a customer is upset. I'll be looking for people who know how to talk to customers, people who want to solve problems, but people who also understand that work is work and to die inside in any capacity is unhealthy. I hope to hire people who recognize that by comparing themselves to others and trying to figure out if they are 10x better or faster, they are spinning their wheels. It's impossible to be 10x better when the metrics used for measurement are subjective and immeasurable. I hope to hire people from all backgrounds. Straight white men, sure. But also women, people of color, people who think differently than I do personally.
Remember the next time you see a story about toxicity in tech that such toxicity often starts before a person has ever been hired. It often starts on the job boards.